Aditya Birla Retail Limited is the retail arm of Aditya Birla Group, a USD 41 billion corporation in the league of Fortune 500 companies. The Company ventured into food and grocery retail in 2007 through the acquisition of Trinethra Super Retail and subsequently expanded its presence nationally under the brand 'more' across Supermarkets & Hypermarkets. There are currently 488 Supermarkets and 19 Hypermarkets and more aims to offer a shopping experience that delivers unbeatable value and quality.
In keeping with our motto 'Quality 1st' , ABRL takes pride in being the first ever Indian food and grocery retailer to receive the FSMS (Food Safety Management System) certification. We received this award for ensuring that the manufacture, storage, distribution and sale of food adheres to the highest quality standards. The Aditya Birla Science and Technology Centre in Taloja drives our quest for world-class quality through extensive research and development across food and non-food categories.
Through Clubmore and our comprehensive range of brands, including our Power Brands 110%, Feasters and Kitchen’s Promise that offer unbeatable value for homemakers, we aim to create customers that keep on returning for more. In all, our family of Clubmore members has grown to 14 million, all of whom enjoy a host of customised offers and great savings.
ABRL follows the best industry practices in order to unlock the full potential of its staff through our world-class learning institutes - Aditya Birla Center for Retail Excellence and Gyanodaya. Coupled with learning initiatives such as SPARK, Aarohan and Aarambh , these initiatives are critical in helping our people imbibe the key characteristics of our Quality 1st philosophy